Content Creation
Everybody consumes it for a purpose or another. They read, watch and listen. Constantly.
Either for research when looking to buy, for learning or for entertainment.
It is the chief element of a business that customers base their decision to follow, engage and ultimately buy.
It comprises the largest part of the online presence of the business. Anything from item/service descriptions, landing pages, emails and blogs to website illustrations and social media videos.
Our Strategy
Your business provides specific content to a specific audience. We craft and/or edit according to your profile, in your voice and for your target market.
We assess each market’s characteristics, propose a ratio for each category of content, decide on the dominating one and the combinations we will use in order to achieve your individual business goals.
We then start engineering the content (from zero or already existing) and start implementing it where it provides the most impact.
Content Categories
It breaks down to 3 key types of content:
Text
Image
Video
Each of them divide further into many categories, of which we will name just a few.
Writing: blog, landing page, email & newsletter, product/service description, …
Image: Website images/backgrounds, social media profile/cover, inside blogs, …
Video: Long form, shorts for social media, presentation for products/services, videos embedded in your website, ...
For the greater part of a business’ digital path, a combination of 2 of the 3 key types will be used.
Style
While all content is in your voice and created for your specific audience, it is paramount we make sure it brings actual novelty.
Avant-garde content – always one step ahead of what is already done inside your niche.
We constantly gauge online and marketing trends so you can always take advantage of the latest emerging technology and act upon it so you will always be able to outpace the rest.
Things that we shouldn't mention
The code offered insights and forbidden knowledge – based on principles that have been around since the dawn of humankind and will NEVER change.
What matters is how we utilize those principles to get the results…
And how we will do it so YOU get the results.